Style with Soul

Colourful, playful, soulful, shop Serra’s unique style and discover pieces from across the globe.

Style with Soul

Colourful, playful, soulful, shop Serra’s unique style and discover pieces from across the globe.

THIS WEEK'S STYLE SCENARIO IS

Spring dressing, aka it’s finally time to remove bobble hats and jumpers

Centre Stage: Rock by GS

Please welcome to the stage Rock by GS, the designer you need to know.

Centre Stage: Rock by GS

Please welcome to the stage Rock by GS, the designer you need to know.

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Serra's Blog

Meet Me in Ten

Introducing an exclusive design collaboration between PHOXX and Serra Kirdar. Read all about it in our exclusive interview.

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Meet the Founder

Serra Kirdar launched her digital fashion and lifestyle platform with a mission to help women find their fashion mojo.

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Be Concious

Serra Kirdar invites you to become part of the story behind each piece in your wardrobe. Get to know our designers.

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Personalised pieces

Make it Your Own